Web and Digital Design - Tale Designstudio

Visually striking and intuitive user interfaces bring websites, menus, and product interfaces to life. With a focus on seamless user experiences, our designs elevate brand identity while delivering functionality that inspires and engages users.

For Wohnwerk, a social institution providing housing and employment opportunities for individuals with support needs, we developed a fresh and expressive corporate design that reflects its spirit.
Our approach focused on evolving the existing logo by reinforcing its strongest, most distinctive elements while eliminating anything superfluous. At the same time, we completely redefined the brand’s visual language—introducing a new typography, color palette, and graphic elements. The previous dark, muted tones gave way to a light and inviting design, with fresh colors and generous, vibrant layouts.
This transformation extends to the website, which now feels modern, welcoming, and easy to navigate. Designed with accessibility in mind, it ensures barrier-free use and intuitive interaction by incorporating familiar patterns. More than just a visual update, the new identity captures the openness and joy that define Wohnwerk, making its mission more visible and engaging.

Images by Wohnwerk and Tale

We created a visual identity and website for Fabian Gentinetta, who specializes in IT, cyber security, and sales training for technology companies. The clarity and simplicity of the design reflect Fabian’s ability to distill complex topics into clear, actionable insights—one of his greatest strengths. His commitment to transparency and humanity in both collaboration and sales is captured through vibrant colors and animated illustrations, bringing his approach to life.

For Gellert Veloteam, a Basel-based bike shop, we created a new website that enhances customer experience and redefined their brand identity. The new website allows customers to book service appointments online, anytime. Integrated with the shop’s inventory system, it enables users to browse available bikes, make a selection, and reserve test rides in advance. These features streamline the customer journey and position Gellert Veloteam as a forward-thinking local business. To ensure consistency across all touchpoints, we refined their existing logo, reducing it to its essential elements while maintaining its distinctive character. A cohesive corporate design was developed, giving the brand a modern, professional appearance. By balancing functionality with contemporary design, we delivered a solution that reflects Gellert Veloteam’s commitment to quality advice and exceptional customer care.

Images by Gellert Veloteam, Cannondale and Tale

The moving images produced by Get Some Popcorn take center stage in the identity, complemented by bold, minimalistic brand elements. Designed for flexibility, these elements adapt seamlessly across digital platforms, print, and apparel. The result is a clean yet striking visual language, perfectly balancing versatility and impact.

Images by Get Some Popcorn and Tale

For the emerging Basel-based bike brand ARC8, we developed a new brand positioning along with a communication strategy and refreshed corporate design. At the heart of the redesign are the newly crafted logo and symbol, which proudly mark the head tube of every ARC8 bike. Both elements share a cohesive design language, ensuring brand recognition from afar and in the fast-paced world of racing. The website positions ARC8 as an innovative bike brand, seamlessly combining inspiring content, detailed insights into technological advancements, and a fully integrated shop. As ARC8 does not rely on its own retail stores, the website serves as the primary touchpoint, offering customers a gateway to experience the brand and its unique world. This comprehensive approach reflects ARC8’s innovative spirit and highlights the unmatched efficiency of its products.

Images by ARC8 and Tale

The receiver’s design is based on the design strategy for rack-mounted devices, which we co-developed. All UI elements are arranged according to defined rules and a structured grid, ensuring a seamless and intuitive user experience across transmitters and receivers on stage. The guidelines for graphic elements not only enhance this experience with clear and consistent product graphics but also increase efficiency in Sennheiser’s product development process.

Images by Sennheiser