Focusing on minimalistic design, we craft distinctive brand elements that shape memorable visual identities, helping your brand stand out in a crowded world. Comprehensive and user-friendly guidelines ensure consistency across all touchpoints, creating a cohesive and impactful brand presence.
Visual Identity Refresh, 2025
For Schweizer Söhne, a traditional painting and plastering company based in Basel, we refined and streamlined the visual identity to ensure long-term recognition and consistency.
We simplified the existing brand elements to strengthen their recognizability and specified a revised color palette that ensures a coherent appearance across all color systems, from print to digital.
We also redefined the rules for combining the key elements—Wilhelm Tell illustration, typography, and colors—into a coherent and flexible identity system. To complement the updated look, we introduced a contemporary typeface and developed new slogans that reflect the brand’s values and regional character.
The result is a timeless yet distinctive identity that honors the company’s heritage while preparing it for future growth. Our work not only modernized the appearance of Schweizer Söhne, but also clarified its positioning and strengthened its emotional connection with both existing and new customers.
Images by Schweizer Söhne and Tale
For Schweizer Söhne, a traditional painting and plastering company based in Basel, we refined and streamlined the visual identity to ensure long-term recognition and consistency.
We simplified the existing brand elements to strengthen their recognizability and specified a revised color palette that ensures a coherent appearance across all color systems, from print to digital.
We also redefined the rules for combining the key elements—Wilhelm Tell illustration, typography, and colors—into a coherent and flexible identity system. To complement the updated look, we introduced a contemporary typeface and developed new slogans that reflect the brand’s values and regional character.
The result is a timeless yet distinctive identity that honors the company’s heritage while preparing it for future growth. Our work not only modernized the appearance of Schweizer Söhne, but also clarified its positioning and strengthened its emotional connection with both existing and new customers.
Images by Schweizer Söhne and Tale
Bottle Label and Brand Elements, 2025
For Vunanexus, we developed a new label design for a universal fertiliser derived from recycled nutrients. The goal was to create a strong visual identity that connects the product to the plant world while clearly communicating its broad applicability—without referencing its origin in waste streams.
At the centre of the design is a distinctive key visual inspired by botanical structures, expressing growth, vitality, and circularity. The label translates complex cleantech innovation into a clear, approachable visual language and makes both the place of production and the collaboration behind the product visible.
Beyond the label itself, the project marked the beginning of a shared visual identity between Vunanexus and Schauer. We developed a consistent design framework that can be applied across products and touchpoints, ensuring recognition and coherence wherever the brand appears.
Our work helped transform a technology-driven cleantech solution into a credible, consumer-facing product—strengthening the product identity while making an invisible innovation tangible and understandable.
Images by Vunanexus and Tale
For Vunanexus, we developed a new label design for a universal fertiliser derived from recycled nutrients. The goal was to create a strong visual identity that connects the product to the plant world while clearly communicating its broad applicability—without referencing its origin in waste streams.
At the centre of the design is a distinctive key visual inspired by botanical structures, expressing growth, vitality, and circularity. The label translates complex cleantech innovation into a clear, approachable visual language and makes both the place of production and the collaboration behind the product visible.
Beyond the label itself, the project marked the beginning of a shared visual identity between Vunanexus and Schauer. We developed a consistent design framework that can be applied across products and touchpoints, ensuring recognition and coherence wherever the brand appears.
Our work helped transform a technology-driven cleantech solution into a credible, consumer-facing product—strengthening the product identity while making an invisible innovation tangible and understandable.
Images by Vunanexus and Tale
Living Collection, 2025
For Weizenkorn, a Basel-based social enterprise, we developed a new brand from the ground up—defining its design philosophy, product strategy, and market positioning. The result is the Living Collection: a range of home products that brings together minimalist design, high-quality craftsmanship, and purposeful functionality.
Each item is designed for long-term use and adaptable living. From ATLAS, a multifunctional furniture piece that doubles as a stool or side table, to PLAK, a foldable trivet that stores like a book—every product reflects timeless aesthetics, sustainable materials, and local social production.
Our work included concept development, market research, packaging design, and a compelling sales brochure. The project not only increases internal value creation for Weizenkorn’s workshops, but also positions the brand for long-term success in the design-conscious home goods market.
Images by Claudia Link and Tale
For Weizenkorn, a Basel-based social enterprise, we developed a new brand from the ground up—defining its design philosophy, product strategy, and market positioning. The result is the Living Collection: a range of home products that brings together minimalist design, high-quality craftsmanship, and purposeful functionality.
Each item is designed for long-term use and adaptable living. From ATLAS, a multifunctional furniture piece that doubles as a stool or side table, to PLAK, a foldable trivet that stores like a book—every product reflects timeless aesthetics, sustainable materials, and local social production.
Our work included concept development, market research, packaging design, and a compelling sales brochure. The project not only increases internal value creation for Weizenkorn’s workshops, but also positions the brand for long-term success in the design-conscious home goods market.
Images by Claudia Link and Tale
Identity and Website, 2024
For Wohnwerk, a social institution providing housing and employment opportunities for individuals with support needs, we developed a fresh and expressive corporate design that reflects its spirit.
Our approach focused on evolving the existing logo by reinforcing its strongest, most distinctive elements while eliminating anything superfluous. At the same time, we completely redefined the brand’s visual language—introducing a new typography, color palette, and graphic elements. The previous dark, muted tones gave way to a light and inviting design, with fresh colors and generous, vibrant layouts.
This transformation extends to the website, which now feels modern, welcoming, and easy to navigate. Designed with accessibility in mind, it ensures barrier-free use and intuitive interaction by incorporating familiar patterns. More than just a visual update, the new identity captures the openness and joy that define Wohnwerk, making its mission more visible and engaging.
Images by Wohnwerk and Tale
For Wohnwerk, a social institution providing housing and employment opportunities for individuals with support needs, we developed a fresh and expressive corporate design that reflects its spirit.
Our approach focused on evolving the existing logo by reinforcing its strongest, most distinctive elements while eliminating anything superfluous. At the same time, we completely redefined the brand’s visual language—introducing a new typography, color palette, and graphic elements. The previous dark, muted tones gave way to a light and inviting design, with fresh colors and generous, vibrant layouts.
This transformation extends to the website, which now feels modern, welcoming, and easy to navigate. Designed with accessibility in mind, it ensures barrier-free use and intuitive interaction by incorporating familiar patterns. More than just a visual update, the new identity captures the openness and joy that define Wohnwerk, making its mission more visible and engaging.
Images by Wohnwerk and Tale
Visual Identity and Website, 2024
We created a visual identity and website for Fabian Gentinetta, who specializes in IT, cyber security, and sales training for technology companies. The clarity and simplicity of the design reflect Fabian’s ability to distill complex topics into clear, actionable insights—one of his greatest strengths. His commitment to transparency and humanity in both collaboration and sales is captured through vibrant colors and animated illustrations, bringing his approach to life.
We created a visual identity and website for Fabian Gentinetta, who specializes in IT, cyber security, and sales training for technology companies. The clarity and simplicity of the design reflect Fabian’s ability to distill complex topics into clear, actionable insights—one of his greatest strengths. His commitment to transparency and humanity in both collaboration and sales is captured through vibrant colors and animated illustrations, bringing his approach to life.
Visual Identity and Website, 2023
For Gellert Veloteam, a Basel-based bike shop, we created a new website that enhances customer experience and redefined their brand identity. The new website allows customers to book service appointments online, anytime. Integrated with the shop’s inventory system, it enables users to browse available bikes, make a selection, and reserve test rides in advance. These features streamline the customer journey and position Gellert Veloteam as a forward-thinking local business. To ensure consistency across all touchpoints, we refined their existing logo, reducing it to its essential elements while maintaining its distinctive character. A cohesive corporate design was developed, giving the brand a modern, professional appearance. By balancing functionality with contemporary design, we delivered a solution that reflects Gellert Veloteam’s commitment to quality advice and exceptional customer care.
Images by Gellert Veloteam, Cannondale and Tale
For Gellert Veloteam, a Basel-based bike shop, we created a new website that enhances customer experience and redefined their brand identity. The new website allows customers to book service appointments online, anytime. Integrated with the shop’s inventory system, it enables users to browse available bikes, make a selection, and reserve test rides in advance. These features streamline the customer journey and position Gellert Veloteam as a forward-thinking local business. To ensure consistency across all touchpoints, we refined their existing logo, reducing it to its essential elements while maintaining its distinctive character. A cohesive corporate design was developed, giving the brand a modern, professional appearance. By balancing functionality with contemporary design, we delivered a solution that reflects Gellert Veloteam’s commitment to quality advice and exceptional customer care.
Images by Gellert Veloteam, Cannondale and Tale