Designing economically sustainable products in uncertain times both challenges and inspires us. By leveraging thoughtful strategies to overcome constraints, we create products that resonate with people and drive innovation—unlocking opportunities for the future.
SpeedCom, 2024
Stöcklin, a leader in innovative and customer-specific intralogistics solutions, developed a new high-speed picking station for automated small-parts warehouses. This station is designed to enable fast, intuitive, and secure processes, including picking, counting, combining, and storing items. Our contribution focused on two key aspects: creating an appealing product design and ensuring optimal ergonomics. The design reflects the station’s efficiency and intuitive operation through clean lines and carefully executed details. At the same time, we optimized the workstation for comfort and usability across a range of body sizes, ensuring an ergonomic setup for all users. To enhance the working environment, we paid special attention to lighting and material surfaces, minimizing reflections and creating a pleasant atmosphere for operators. The result is a product that combines technical sophistication with thoughtful design, supporting both productivity and user well-being.
Images by Stöcklin and Tale
Stöcklin, a leader in innovative and customer-specific intralogistics solutions, developed a new high-speed picking station for automated small-parts warehouses. This station is designed to enable fast, intuitive, and secure processes, including picking, counting, combining, and storing items. Our contribution focused on two key aspects: creating an appealing product design and ensuring optimal ergonomics. The design reflects the station’s efficiency and intuitive operation through clean lines and carefully executed details. At the same time, we optimized the workstation for comfort and usability across a range of body sizes, ensuring an ergonomic setup for all users. To enhance the working environment, we paid special attention to lighting and material surfaces, minimizing reflections and creating a pleasant atmosphere for operators. The result is a product that combines technical sophistication with thoughtful design, supporting both productivity and user well-being.
Images by Stöcklin and Tale
Typ 11 colors and staging, 2024
The Typ 11 shelving system by Unima is a clever and versatile design with all the hallmarks of a Swiss furniture classic. Commonly found in architecture studios and libraries, Typ 11 also has untapped potential for private living spaces and modern office environments. To align it with today’s interior trends and expand its appeal, we collaborated with Unima to refresh the color palette, launching the contemporary “Home and Office” collection. We paired this with a new product presentation, emphasizing Typ 11’s timeless design and functional versatility. Our visuals and stop-motion animations highlight the system’s unique features, including its nearly tool-free assembly, clever functionality, and modular design. To further support the relaunch, we provided design direction for the new website, ensuring consistent branding and messaging. By updating the product’s aesthetic and enhancing its communication, we’ve positioned Typ 11 as a relevant solution for contemporary needs, creating new opportunities for Unima to reach a broader audience.
Images by Unima and Tale
The Typ 11 shelving system by Unima is a clever and versatile design with all the hallmarks of a Swiss furniture classic. Commonly found in architecture studios and libraries, Typ 11 also has untapped potential for private living spaces and modern office environments. To align it with today’s interior trends and expand its appeal, we collaborated with Unima to refresh the color palette, launching the contemporary “Home and Office” collection. We paired this with a new product presentation, emphasizing Typ 11’s timeless design and functional versatility. Our visuals and stop-motion animations highlight the system’s unique features, including its nearly tool-free assembly, clever functionality, and modular design. To further support the relaunch, we provided design direction for the new website, ensuring consistent branding and messaging. By updating the product’s aesthetic and enhancing its communication, we’ve positioned Typ 11 as a relevant solution for contemporary needs, creating new opportunities for Unima to reach a broader audience.
Images by Unima and Tale
Visual Identity and Website, 2023
For Gellert Veloteam, a Basel-based bike shop, we created a new website that enhances customer experience and redefined their brand identity. The new website allows customers to book service appointments online, anytime. Integrated with the shop’s inventory system, it enables users to browse available bikes, make a selection, and reserve test rides in advance. These features streamline the customer journey and position Gellert Veloteam as a forward-thinking local business. To ensure consistency across all touchpoints, we refined their existing logo, reducing it to its essential elements while maintaining its distinctive character. A cohesive corporate design was developed, giving the brand a modern, professional appearance. By balancing functionality with contemporary design, we delivered a solution that reflects Gellert Veloteam’s commitment to quality advice and exceptional customer care.
Images by Gellert Veloteam, Cannondale and Tale
For Gellert Veloteam, a Basel-based bike shop, we created a new website that enhances customer experience and redefined their brand identity. The new website allows customers to book service appointments online, anytime. Integrated with the shop’s inventory system, it enables users to browse available bikes, make a selection, and reserve test rides in advance. These features streamline the customer journey and position Gellert Veloteam as a forward-thinking local business. To ensure consistency across all touchpoints, we refined their existing logo, reducing it to its essential elements while maintaining its distinctive character. A cohesive corporate design was developed, giving the brand a modern, professional appearance. By balancing functionality with contemporary design, we delivered a solution that reflects Gellert Veloteam’s commitment to quality advice and exceptional customer care.
Images by Gellert Veloteam, Cannondale and Tale
Signa, 2024
The Signa accessory line by Bodenschatz was developed to reinforce the brand’s positioning of “organization in the bathroom.” The aim was to create a minimalist design language that complements the brand’s existing portfolio while integrating seamlessly with popular faucets and basins. To achieve this, we focused on high design integration, ensuring that multi-functional elements remained clean and contemporary. Examples include flange surfaces that double as hooks and a shower basket with an integrated soap holder and squeegee. A key feature of the line is a cost-efficient four-bar towel rack. By refining the engineering of its wall mount, we simplified production while maintaining the quality Bodenschatz is known for. Our work also included a competitor and trend analysis, identifying opportunities to expand Bodenschatz’s product range and enter new market segments with confidence.
Images by Bodenschatz and Tale
The Signa accessory line by Bodenschatz was developed to reinforce the brand’s positioning of “organization in the bathroom.” The aim was to create a minimalist design language that complements the brand’s existing portfolio while integrating seamlessly with popular faucets and basins. To achieve this, we focused on high design integration, ensuring that multi-functional elements remained clean and contemporary. Examples include flange surfaces that double as hooks and a shower basket with an integrated soap holder and squeegee. A key feature of the line is a cost-efficient four-bar towel rack. By refining the engineering of its wall mount, we simplified production while maintaining the quality Bodenschatz is known for. Our work also included a competitor and trend analysis, identifying opportunities to expand Bodenschatz’s product range and enter new market segments with confidence.
Images by Bodenschatz and Tale
Chic 22, 2022
The Chic bathroom accessories collection by Bodenschatz has been a Swiss design staple since 1957, regularly reinterpreted to remain relevant. For its latest iteration, Chic 22, we were entrusted with the redesign, collaborating closely with the Bodenschatz team from concept to production. Our process began with an in-depth analysis of all previous editions of Chic, tracing the evolution of its defining design elements. This foundation informed a contemporary reinterpretation that respects the collection’s rich history while meeting modern needs. The result is a timeless collection with refined simplicity, thoughtfully considered details, and enhanced functionality. Chic 22 seamlessly bridges the past and present, maintaining its legacy as a design icon.
Images by Bodenschatz and Tale
The Chic bathroom accessories collection by Bodenschatz has been a Swiss design staple since 1957, regularly reinterpreted to remain relevant. For its latest iteration, Chic 22, we were entrusted with the redesign, collaborating closely with the Bodenschatz team from concept to production. Our process began with an in-depth analysis of all previous editions of Chic, tracing the evolution of its defining design elements. This foundation informed a contemporary reinterpretation that respects the collection’s rich history while meeting modern needs. The result is a timeless collection with refined simplicity, thoughtfully considered details, and enhanced functionality. Chic 22 seamlessly bridges the past and present, maintaining its legacy as a design icon.
Images by Bodenschatz and Tale
Evolution Wireless Digital—Receiver, 2022
The receiver’s design is based on the design strategy for rack-mounted devices, which we co-developed. All UI elements are arranged according to defined rules and a structured grid, ensuring a seamless and intuitive user experience across transmitters and receivers on stage. The guidelines for graphic elements not only enhance this experience with clear and consistent product graphics but also increase efficiency in Sennheiser’s product development process.
Images by Sennheiser
The receiver’s design is based on the design strategy for rack-mounted devices, which we co-developed. All UI elements are arranged according to defined rules and a structured grid, ensuring a seamless and intuitive user experience across transmitters and receivers on stage. The guidelines for graphic elements not only enhance this experience with clear and consistent product graphics but also increase efficiency in Sennheiser’s product development process.
Images by Sennheiser