Oil Lamp, 2025
The Oil Lamp is conceived as a monolithic object for the home. Minimal in form, it brings together precision and high-quality materiality with the warmth and sensuality of an open flame.
Rather than exposing mechanics, the design focuses on experience. Light, surface, and evolving patina shape the object over time, creating a quiet, sensorial presence that changes with use.
Developed for Art du Temps, a watch and jewellery store in Biel, the Oil Lamp extends the brand’s fascination with precision, material quality, and crafted objects beyond timepieces. As part of Art du Temps’ own product range, it reflects a commitment to thoughtful design and Swiss-made products.
Tale led the entire development process together with the Art du Temps team, from concept and product design to sourcing, production support, quality control, branding, and packaging. The result is a timeless object that translates precision into atmosphere and experience.
Images by Tale
The Oil Lamp is conceived as a monolithic object for the home. Minimal in form, it brings together precision and high-quality materiality with the warmth and sensuality of an open flame.
Rather than exposing mechanics, the design focuses on experience. Light, surface, and evolving patina shape the object over time, creating a quiet, sensorial presence that changes with use.
Developed for Art du Temps, a watch and jewellery store in Biel, the Oil Lamp extends the brand’s fascination with precision, material quality, and crafted objects beyond timepieces. As part of Art du Temps’ own product range, it reflects a commitment to thoughtful design and Swiss-made products.
Tale led the entire development process together with the Art du Temps team, from concept and product design to sourcing, production support, quality control, branding, and packaging. The result is a timeless object that translates precision into atmosphere and experience.
Images by Tale
Watchstand, 2025
Watchstand is conceived as a sculptural object that maintains a strong presence regardless of how many watches or pieces of jewellery it holds. Whether fully equipped or nearly empty, it remains visually balanced and intentional.
Precisely milled wooden elements form the structural core of the stand, combining clarity of geometry with a tactile warmth. The upper part is padded with Alcantara, providing a soft, non-slip surface that ensures watches are securely placed while being gently protectedA lower level offers space for smaller jewellery items such as rings or necklaces, extending the stand’s function without compromising its calm, reduced appearance.
Developed for Art du Temps, a watch and jewellery store in Biel, Watchstand contributes to the brand’s ambition to create a refined and immersive customer experience. As part of Art du Temps’ own product range, it reflects the brand’s fascination with materiality, precision, and high-quality Swiss manufacturing.
Tale led the entire development process together with the Art du Temps team, from concept and product design to sourcing, production support, quality control, branding, and packaging. The result is a durable, well-balanced object that elevates the presentation of watches and jewellery while strengthening the brand’s identity through thoughtful design.
Images by Tale
Watchstand is conceived as a sculptural object that maintains a strong presence regardless of how many watches or pieces of jewellery it holds. Whether fully equipped or nearly empty, it remains visually balanced and intentional.
Precisely milled wooden elements form the structural core of the stand, combining clarity of geometry with a tactile warmth. The upper part is padded with Alcantara, providing a soft, non-slip surface that ensures watches are securely placed while being gently protectedA lower level offers space for smaller jewellery items such as rings or necklaces, extending the stand’s function without compromising its calm, reduced appearance.
Developed for Art du Temps, a watch and jewellery store in Biel, Watchstand contributes to the brand’s ambition to create a refined and immersive customer experience. As part of Art du Temps’ own product range, it reflects the brand’s fascination with materiality, precision, and high-quality Swiss manufacturing.
Tale led the entire development process together with the Art du Temps team, from concept and product design to sourcing, production support, quality control, branding, and packaging. The result is a durable, well-balanced object that elevates the presentation of watches and jewellery while strengthening the brand’s identity through thoughtful design.
Images by Tale
Magnifier, 2025
Magnifier is a tool designed to intensify the fascination for detail in watches and jewellery. It brings craftsmanship, materiality, and precision into sharp focus, allowing every nuance to be explored up close.
The construction and optical housing are inspired by the principles of watchmaking itself: precise, robust, and carefully proportioned. Like a timepiece, Magnifier goes beyond pure function. It is conceived as an object that naturally belongs in its surroundings, equally suited for use and for display.
Developed for Art du Temps, a watch and jewellery store in Biel, Magnifier supports the brand’s ambition to create a distinctive experience rooted in material quality, precision, and Swiss craftsmanship. As part of Art du Temps’ own product range, it reflects the brand’s commitment to thoughtful, Swiss-made objects.
Tale led the entire development process together with the Art du Temps team, from concept and product design to sourcing, production support, quality control, branding, and packaging. The result is a precise and durable object that strengthens the brand experience while translating the fascination for fine mechanics into a tangible product.
Images by Tale
Magnifier is a tool designed to intensify the fascination for detail in watches and jewellery. It brings craftsmanship, materiality, and precision into sharp focus, allowing every nuance to be explored up close.
The construction and optical housing are inspired by the principles of watchmaking itself: precise, robust, and carefully proportioned. Like a timepiece, Magnifier goes beyond pure function. It is conceived as an object that naturally belongs in its surroundings, equally suited for use and for display.
Developed for Art du Temps, a watch and jewellery store in Biel, Magnifier supports the brand’s ambition to create a distinctive experience rooted in material quality, precision, and Swiss craftsmanship. As part of Art du Temps’ own product range, it reflects the brand’s commitment to thoughtful, Swiss-made objects.
Tale led the entire development process together with the Art du Temps team, from concept and product design to sourcing, production support, quality control, branding, and packaging. The result is a precise and durable object that strengthens the brand experience while translating the fascination for fine mechanics into a tangible product.
Images by Tale
Bottle Label and Brand Elements, 2025
For Vunanexus, we developed a new label design for a universal fertiliser derived from recycled nutrients. The goal was to create a strong visual identity that connects the product to the plant world while clearly communicating its broad applicability—without referencing its origin in waste streams.
At the centre of the design is a distinctive key visual inspired by botanical structures, expressing growth, vitality, and circularity. The label translates complex cleantech innovation into a clear, approachable visual language and makes both the place of production and the collaboration behind the product visible.
Beyond the label itself, the project marked the beginning of a shared visual identity between Vunanexus and Schauer. We developed a consistent design framework that can be applied across products and touchpoints, ensuring recognition and coherence wherever the brand appears.
Our work helped transform a technology-driven cleantech solution into a credible, consumer-facing product—strengthening the product identity while making an invisible innovation tangible and understandable.
Images by Vunanexus and Tale
For Vunanexus, we developed a new label design for a universal fertiliser derived from recycled nutrients. The goal was to create a strong visual identity that connects the product to the plant world while clearly communicating its broad applicability—without referencing its origin in waste streams.
At the centre of the design is a distinctive key visual inspired by botanical structures, expressing growth, vitality, and circularity. The label translates complex cleantech innovation into a clear, approachable visual language and makes both the place of production and the collaboration behind the product visible.
Beyond the label itself, the project marked the beginning of a shared visual identity between Vunanexus and Schauer. We developed a consistent design framework that can be applied across products and touchpoints, ensuring recognition and coherence wherever the brand appears.
Our work helped transform a technology-driven cleantech solution into a credible, consumer-facing product—strengthening the product identity while making an invisible innovation tangible and understandable.
Images by Vunanexus and Tale
Living Collection, 2025
For Weizenkorn, a Basel-based social enterprise, we developed a new brand from the ground up—defining its design philosophy, product strategy, and market positioning. The result is the Living Collection: a range of home products that brings together minimalist design, high-quality craftsmanship, and purposeful functionality.
Each item is designed for long-term use and adaptable living. From ATLAS, a multifunctional furniture piece that doubles as a stool or side table, to PLAK, a foldable trivet that stores like a book—every product reflects timeless aesthetics, sustainable materials, and local social production.
Our work included concept development, market research, packaging design, and a compelling sales brochure. The project not only increases internal value creation for Weizenkorn’s workshops, but also positions the brand for long-term success in the design-conscious home goods market.
Images by Claudia Link and Tale
For Weizenkorn, a Basel-based social enterprise, we developed a new brand from the ground up—defining its design philosophy, product strategy, and market positioning. The result is the Living Collection: a range of home products that brings together minimalist design, high-quality craftsmanship, and purposeful functionality.
Each item is designed for long-term use and adaptable living. From ATLAS, a multifunctional furniture piece that doubles as a stool or side table, to PLAK, a foldable trivet that stores like a book—every product reflects timeless aesthetics, sustainable materials, and local social production.
Our work included concept development, market research, packaging design, and a compelling sales brochure. The project not only increases internal value creation for Weizenkorn’s workshops, but also positions the brand for long-term success in the design-conscious home goods market.
Images by Claudia Link and Tale
Identity and Website, 2024
For Wohnwerk, a social institution providing housing and employment opportunities for individuals with support needs, we developed a fresh and expressive corporate design that reflects its spirit.
Our approach focused on evolving the existing logo by reinforcing its strongest, most distinctive elements while eliminating anything superfluous. At the same time, we completely redefined the brand’s visual language—introducing a new typography, color palette, and graphic elements. The previous dark, muted tones gave way to a light and inviting design, with fresh colors and generous, vibrant layouts.
This transformation extends to the website, which now feels modern, welcoming, and easy to navigate. Designed with accessibility in mind, it ensures barrier-free use and intuitive interaction by incorporating familiar patterns. More than just a visual update, the new identity captures the openness and joy that define Wohnwerk, making its mission more visible and engaging.
Images by Wohnwerk and Tale
For Wohnwerk, a social institution providing housing and employment opportunities for individuals with support needs, we developed a fresh and expressive corporate design that reflects its spirit.
Our approach focused on evolving the existing logo by reinforcing its strongest, most distinctive elements while eliminating anything superfluous. At the same time, we completely redefined the brand’s visual language—introducing a new typography, color palette, and graphic elements. The previous dark, muted tones gave way to a light and inviting design, with fresh colors and generous, vibrant layouts.
This transformation extends to the website, which now feels modern, welcoming, and easy to navigate. Designed with accessibility in mind, it ensures barrier-free use and intuitive interaction by incorporating familiar patterns. More than just a visual update, the new identity captures the openness and joy that define Wohnwerk, making its mission more visible and engaging.
Images by Wohnwerk and Tale