For the emerging Basel-based bike brand ARC8, we developed a new brand positioning along with a communication strategy and refreshed corporate design. At the heart of the redesign are the newly crafted logo and symbol, which proudly mark the head tube of every ARC8 bike. Both elements share a cohesive design language, ensuring brand recognition from afar and in the fast-paced world of racing. The website positions ARC8 as an innovative bike brand, seamlessly combining inspiring content, detailed insights into technological advancements, and a fully integrated shop. As ARC8 does not rely on its own retail stores, the website serves as the primary touchpoint, offering customers a gateway to experience the brand and its unique world. This comprehensive approach reflects ARC8’s innovative spirit and highlights the unmatched efficiency of its products.